Bryton is proud to announce that it will be sponsoring the World Tour Team Israel Start-Up Nation for the 2020 racing season.
Israel Start-Up Nation will be the first Israel-based UCI pro cycling team sponsored by Bryton, who will provide title and technical sponsorship for the Team this year.
In December 2019, the 5th racing season for ISN (formerly Israel Cycling Academy), the Team was promoted to UCI World Tour status. The 2019 racing season also saw the team race grow to 30 riders with a program that covered over 250 racing days across the globe.
“Sponsoring the UCI World Tour Israel Start-Up Nation Team is a fantastic opportunity for Bryton,” stated Samuel Wang, Bryton CEO. “Bryton has been dedicated to working with professional cyclists from the very beginning. The Israel Start-Up Nation team can help push us to create the best products possible.”
Israel Start-Up Nation (UCI team code: ISN), formerly Israel Cycling Academy, was launched in November 2014 and aims to develop young cyclists, especially from Israel. This year, as a member of the UCI World Tour, the ISN will be the first-ever Israeli team to compete in the Tour de France.
“We are delighted to have Bryton on board as a partner for gps equipped bike computers,” said Kjell Carlström, ISN team manager. “Bryton is really focusing on product development and are striving forward just like us. The devices are supporting all our other equipment including the 4iiii power meters and our training software TrainingPeaks so it is a perfect collaboration.
The team will also be one of the first teams to use Bryton’s newest GPS Cycle Computer, the Rider 420, which features top-notch accuracy from Full GNSS Support, Follow Track with POI/Peak information, power meter pedal support, a crisp optically bonded screen and smart features such as Smart Notifications and dual sensor support.