Rider S800:Steer| Surpass|Succeed

Rider S800:Steer| Surpass|Succeed

TAIPEI, Taiwan - Today, Bryton Inc. officially launched its new flagship model, the Rider S800, providing the most premium and engaging riding experience with versatile features. Bringing GPS cycling computers to the next level, the Rider S800 is designed with a light-weight construction using carefully selected premium materials - including a large 3.4” color touchscreen with an outdoor-tailored high-contrast display and unparalleled endurance with an exceptional 36 hr battery life in addition to premium features like the cutting-edge on-device Group Chat capability.

Improved Safety, Exceptional Convenience With

Premium Voice Features
With this flagship model on board, Bryton is rolling out a multitude of new premium features and 3rd-party support to fully augment the abilities of this high-end model. In addition to the Group Chat and Group Ride features, The Rider S800 leads the way with a carefully selected outdoor-tailored high contrast display and advanced navigation & workout capabilities, as well as compatibility with indoor smart trainers, rear-view bike radar, and Cycling Dynamics, and more! Wherever and whatever you ride, the Rider S800 has something for everyone.
“With this product, we hope to push the boundaries of what cyclists should come to expect from their GPS cycle computers,” Samuel Wang, CEO of Bryton Inc. stated. “Our team has been collaborating with top cyclists and coaches to solve the common difficulties that cyclists are facing while riding. When riding with teammates or friends, many cyclists know the difficulties of riding at different paces, easily getting split up and not knowing where their partners are or what their current status is. Furthermore, staying connected with coaches or teammates gives you the advantage of having someone to monitor the status of each rider and provide instructions when necessary. Our goal with this addition to the S lineup is not only to offer top-of-the-line new features, but also to bring people together like never before with innovative features like instant voice-to-text messaging implemented into Group Chat so that riders can safely stay in communication without pausing their ride to check their phone.”
The Bryton Rider S800 will be officially launched in April, and will be initially released with 2 different sensor bundle packages, starting at €399.95/£339.99/$399.95/AUD649.95 for the basic “E” bundle (device, protective case, screen protector, sport mount and safety lanyard) and €479.95/£409.99/$479.95/AUD789.95 for the sensor “T” bundle, which also includes 3 BLE/ANT+ sensors (device, protective case, screen protector, sport mount, safety lanyard, as well as speed, cadence and heart rate sensors).

Extra-Large Crisp MIP Display
Designed with the 3.4” large display, the Rider S800 utilizes MIP (Memory In Pixel) technology coupled with an internal reflection layer to be optimized for a better outdoor viewing experience without screen shadow. The extra wide MIP display with ultra narrow bezel offers both crisp, high-contrast readability and a high screen ratio, making this GPS cycle computer Bryton’s premiere device with clarity without compromise!

36hr Battery Life
Employing the MIP display and enhancements to increase efficiency, the Rider S800 low power-consumption in combination with its large battery helps to increase its overall efficiency, expanding its total battery life up to an enormous 36 hours. Without viewing map pages, the Rider S800 is able to extend its battery life to more than 40 hours of continuous use. The Rider S800 has the strength and stamina to take on any challenge, and, with on-the-go mobile charging support, you can top-up the charge to enjoy any length of journey no matter where you choose to ride!

Voice Search
The Bryton Rider S800 speaks your language! With connection to the internet, the Rider S800 eliminates the need for on-screen keyboards by providing Google voice search which is available in over 100 languages, offering a quicker, more intuitive and all-around better way to search addresses or POIs while riding on the road, adventuring on the trail, or anywhere you find yourself!

Advanced Routing Features
The Rider S800 incorporates fully-featured navigation functions, providing turn-by-turn and route-guidance features all on pre-installed regional OSM maps. In addition to navigation, the Rider S800 supports advanced features to help you stay on track and get the most out of your rides, such as auto-rerouting, on-screen POIs, reverse saved rides, and route retracing, and with the Bryton Active app you can plan your own or sync 3rd party routes, add custom POI/Peak information to rides and more!

Climb Challenge
Climb to new heights with the Climb Challenge feature. When approaching a climb, the Rider S800 will change to the Climb Section page, providing an overview of a route's climb segments. The Climb Challenge screen also features a graphical summary with multiple climbs, vivid color climb segments, distance, altitude & ascent, and start & end points, providing easy access and ride information at-a-glance.

Route Explore
Leave no stone unturned with the Rider S800’s new Explore feature which will help you experience and explore the world on two wheels like never before. Simply select how far you would like to ride and let the Rider S800 be your guide! Generating up to three unique routes starting from your current location, the Rider S800 will help you explore the unknown and bring you back home again!

Advanced Structured Workout
With graphical workout overview with zoom support and advanced new features, including real-time intensity adjustment, TrainingPeaks support, a new resilience workout mode and workout note features (to add notes from the Bryton Active app or TrainingPeaks), trainings on the Rider S800 just got even better! View remaining workout progress, customizable power zones on the target power page and more, all with vivid graphical representation! Along with workouts added to your calendar appearing on the Rider S800 after syncing, workouts from 3rd party sites can also be saved to “My Workouts” and be edited directly from the Bryton Active app.

Cycling Dynamics Support
Featuring Cycling Dynamics support, power training and power data analysis has been taken to the next level. After pairing compatible power meter pedals, the Rider S800 can display both static and graphical data on meter pages, including seated/standing position, power phase (PP), platform center offset (PCO) and right/left balance all on the Rider S800’s large, dynamic display.

Customizable Quick-Status Menu
Put the most critical cycling data at the tips of your fingers! The quick status menu is viewable at any time from the meter page by simply tapping on the screen. Customize this menu with the data you care about the most, including lap information, paired sensor statuses, and selected riding data.

Live Track
Share your real-time location with friends and family using the new Bryton Live Track feature. Simply generate a share link right from your phone and share to any messaging app with the press of a button. Users can also opt-in for invitations to be auto-sent via email to desired contacts for added convenience. With the Live Track link, anyone can follow along from the web and view not only your real-time location, but also current speed, ride time, trip time and distance!

Group Chat & Ride
The Rider S800 is even more fun with friends! Using the Bryton Active app, select your track, invite your friends to a group and see live updates for group members on your route right from your device. Keep in touch, cheer on your friends or send status updates to others by using voice input to create customizable messages directly from the Rider S800. Additionally, with the Bryton Active app, setting up a group ride is as easy as a press of a button

About Bryton
Our goal at Bryton is to share our passion for sports, encouraging cyclists to lead a healthy lifestyle through everyday exercises, explore the world around them, work towards becoming their best possible self, make new friends and most importantly have fun doing it! To achieve this goal, Bryton strives to engineer the highest quality, affordable GPS devices while providing unparalleled service to our customers.
Founded in 2009, Bryton Inc specializes in GPS-enhanced consumer electronics with decades of combined experience in developing GPS sports technology. With headquarters in Taipei, Taiwan, we have expanded our market share around the world, successfully establishing a strong international reputation, creating a reliable brand image and building strategic business partnerships. Bryton also partners with professional racing teams including UCI World Team Intermarché-Wanty-Gobert Matériaux, UCI Pro Team B&B Hotels p/b KTM, Bardiani-CSF-Faizanè, Androni Giocattoli – Sidermec, UCI Continental Team Ukyo, Kinan Cycling Team, Elevate - Webiplex Pro Cycling, Team Illuminate, Wildlife Generation Pro Cycling, Team BridgeLane, Ljubljana Gusto Santic, and many more!

About The UCI World Team Intermarché-Wanty-Gobert Matériaux
The UCI World Team Intermarché-Wanty-Gobert Matériaux, founded in 1974 in Belgium, has been shaping amateur cyclists for professional racing over almost five decades. Last year the team was officially validated by the International Cycling Union as a team in the UCI World Tour season 2021 after ten seasons on a Pro Continental level. Flash-forward to the end of the 2021 racing season and the twenty-nine highly experienced riders and young talents from 10 countries participated with the team in its first World Tour season this year. Making an extraordinary debut at La Vuelta a España, taking one stage win, the team held on to the Red Jersey for an exceptional 9 days during the race. The Team’s mission and their journey to the world stage encompasses the values we put into developing our products at Bryton, and receiving input from this and other UCI Pro teams is invaluable to creating world-class products for professional and amateur cyclists alike!